About ELSE

Empowering the modern, multifaceted woman

Our Story

ELSE lingerie, loungewear, swimwear, decor and more is designed to empower the modern, multifaceted woman who wants to look and feel her best in every space and situation, and seeks out style that effortlessly blends luxury with livability. 

Meticulously (and ethically) crafted by female artisans in the brand’s Istanbul atelier and sold globally (including in the brand’s flagship Los Angeles boutique), ELSE creates lingerie in a diverse range of sizes and styles, all of which combine world-class design with all-day comfort. Made from the finest fabrics and luxe laces, these are lifetime  pieces for those who want to invest in quality, longevity, sustainability, and integrity — and refuse to choose between comfort and style.

About Ela Onur

ELSE Founder & Creative Director

The Atelier